When the Internet was still in its infancy and was slowly making inroads in the different commercial or industrial segments, terms like ‘e-commerce’, ‘websites’ ‘links’, ‘hyperlinks’, ‘ webpage ’, ‘SEO’ were practically unheard of. In fact, most of the terminologies related to the online community or the world of e-commerce had been coined at the beginning of the new millennium and after that. Very few individuals and institutions in the late eighties and the early nineties of the last century (when the online media was relatively unknown to most) had their own websites or portals. Therefore the guidelines formulated by the different search engines like Google, MSN, Yahoo or Hotmail for creating and maintaining sites were not only ill-defined but were not stringently adhered to as well. However, with the gradual proliferation in the number of websites stationed in servers of all search engines, the rules of building and sustaining portals have undergone a sea change.
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