If you are new to the content writing part or having a new start-up launching some new product, then you surely need the central part of a launch. Yes, you guessed it right it’s the Press Release, with every product you need an official Press Release and kind of well-written to flaunt to Press. If you are new to it, then the first question you might get is what all information it must include, and how long it should be.
Typically most of the press releases which is written by new writers or the companies write on their own, end up having all messed up internals with unnecessary information included, and so long that it might take a year to read the same. Let us give some tips and tricks to write a proper Press Release which will help you to make your customers delighted.
Before starting to write a press release, you must get to know about the following things of the product you will be featuring in the version:
Q 1. That is new and important in the product?
Q 2. Set of people interested in the product?
Q 3. Unique things apart from industry standards
Once you are over with the above questions, then you must start writing the press release, and the above questions will help you to get better content for your publication. So now let us begin with the tips which will help you to write the Press Release:
Headline Is the Most Important Part
If you look at the views of journalists, then they get around 40-50 emails which will be filled with the phrase “press release” or “Story idea” this results into people to ignore some. But if you need your press release to come into notice, then you have to frame a good subject line.
Along with making it attractive don’t forget to leave the meaning of which it goes with. You have to ensure that the purpose remains intact and one can easily understand the meaning because if the journalist doesn’t understand the meaning, he will only move on without paying much of attention.
Have the Best Line as the First Line of the Release
If you are writing a Press Release, then you will have to see to it, that time of a journalist is critical. Hence if he is not going to like the first few lines of the release, he may skip the version. It means you have to leave every track on the release with the utmost creativity.
Be Concise
Usually, a Press Release might range from 350 words to a maximum of 500 words. This is the optimal length of a press release, but still, we find many press releases of over 500 words. This results in a press release of over a typical A4 page, which is not the right practice.
These are some of the tips which will help you to frame the right information for a press release. I hope this does help you to attract the journalist to your publication.
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